Dr. Liz, MW Thach
Dr. Liz Thach, MW (pronounced “tosh”) is an award winning author who has published over 120 articles and 8 books, including Call of the Vine, Wine – A Global Business and Wine Marketing & Sales. Her articles appear in many journals, including Wine Spectator, Wine Business Monthly, and The Conversation. Her blog, Wine Travel Stories, has received more than 140,000 views from global audiences.
In addition to writing, Liz holds the position of Distinguished Professor of Wine and Professor of Management at Sonoma State University where she teaches in both the undergraduate and Wine MBA programs. Liz’s passion is wine, and she has visited most of the major wine regions of the world and more than 37 countries. A fifth generation Californian, Liz finished her Ph.D. at Texas A&M and now lives on Sonoma Mountain where she tends a small hobby vineyard and makes pinot noir wine. She also works as a wine judge in various competitions, and has served on many non-profit wine boards. Liz obtained the distinction of Master of Wine (MW) in May of 2011.
In terms of honors, Liz was awarded a Fulbright Specialist Scholarship to teach wine business in Argentina, was a recipient of the Korbel Professorship for research, received the Andre Crispin Commanderie de Bordeaux Scholarship to travel to France, and was the winner of the Reh Kendermann Bursary that involved a trip to German wine regions. She has also received three teaching awards, and several writing honors including Best Wine Marketing Book in the World from Gourmand World. The National Women for Winesense organization recognized her with a Rising Star Award for at least 12 years of excellent service and contribution in the wine industry, and she received Resolution No. 422 from the California Legislature for being the first woman in California to become a Master of Wine.
Liz is married with one daughter. She lives on Sonoma Mountain where she spends her free time hiking, reading, bird-watching, and tending a hobby vineyard from which she makes pinot noir and sauvignon blanc wine. She and her husband also enjoy golfing, travel, and cooking together, as well as having friends over for wine-tastings and barbeques.
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Published Articles (6)
A description of the Republic of Georgia and endangered grape varietals
An overview of Mexico’s wine industry with a focus on the tourism aspects of the Baja Peninsula
A description of the culture, wine and food of Azerbaijan.
An overview of the Ningxia wine region and tourism highlights in China