Dr. Liz, MW Thach

Member Since:
Jun 2016

Dr. Liz Thach, MW (pronounced “tosh”) is an award winning author who has published over 120 articles and 8 books, including Call of the Vine, Wine – A Global Business and Wine Marketing & Sales. Her articles appear in many journals, including Wine Spectator, Wine Business Monthly, and The Conversation. Her blog, Wine Travel Stories, has received more than 140,000 views from global audiences.

In addition to writing, Liz holds the position of Distinguished Professor of Wine and Professor of Management at Sonoma State University where she teaches in both the undergraduate and Wine MBA programs. Liz’s passion is wine, and she has visited most of the major wine regions of the world and more than 37 countries. A fifth generation Californian, Liz finished her Ph.D. at Texas A&M and now lives on Sonoma Mountain where she tends a small hobby vineyard and makes pinot noir wine. She also works as a wine judge in various competitions, and has served on many non-profit wine boards. Liz obtained the distinction of Master of Wine (MW) in May of 2011.

In terms of honors, Liz was awarded a Fulbright Specialist Scholarship to teach wine business in Argentina, was a recipient of the Korbel Professorship for research, received the Andre Crispin Commanderie de Bordeaux Scholarship to travel to France, and was the winner of the Reh Kendermann Bursary that involved a trip to German wine regions. She has also received three teaching awards, and several writing honors including Best Wine Marketing Book in the World from Gourmand World. The National Women for Winesense organization recognized her with a Rising Star Award for at least 12 years of excellent service and contribution in the wine industry, and she received Resolution No. 422 from the California Legislature for being the first woman in California to become a Master of Wine.

Liz is married with one daughter. She lives on Sonoma Mountain where she spends her free time hiking, reading, bird-watching, and tending a hobby vineyard from which she makes pinot noir and sauvignon blanc wine. She and her husband also enjoy golfing, travel, and cooking together, as well as having friends over for wine-tastings and barbeques. 

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Published Books

Best Practices in Global Wine Tourism

Best Practices in Global Wine Tourism is a collection of fifteen case studies from around the world describing methods used by highly successful wine regions and wineries.

Call of the Vine: Exploring Ten Famous Vineyards of Napa and Sonoma

Call of the Vine takes you on a tour of ten famous vineyards in the legendary California wine regions of Napa and Sonoma and introduces you to the men and […]

Published Articles (6)

Trying to Save Endangered Grape Varietals in the Republic of Georgia

A description of the Republic of Georgia and endangered grape varietals

Mexican Wine, Beer or Tequila: The Amazing Resilience of Mexico’s Wine Industry

An overview of Mexico’s wine industry with a focus on the tourism aspects of the Baja Peninsula

Wine from Vietnam: Pervasive Yet Eclipsed by Beer

A description of food, wine and beer in Vietnam

Is Azerbaijan the Second Oldest Wine Growing Region?

A description of the culture, wine and food of Azerbaijan.

Chinese Wine Region Establishes Classification Modeled on Bordeaux’s

An overview of the Ningxia wine region and tourism highlights in China

Celebrating Scottish Winemaking

An overview of the wineries in Scotland